Marketing

Are you ignoring one of your prospects’ favourite ways to get information?

Posted byIan Brodie on January 3rd, 2013.

This is a guest post from Carl Friesen, an author and consultant who shows businesses how to grow their visibility and credibility by getting published. Carl's article will be particularly helpful to those trying to get through to hard-to-reach senior executives.

For any professional firm that wants to make a name for itself as a thought leader, there is huge pressure to provide evidence of its expertise online. Blogs, YouTube videos, a website that is a must-visit for people in their market … but is your firm ignoring a technology that is among your prospects’ favourites?

It’s called print.

Find out more about how print can be a highly effective media