Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.

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Boost Your Credibility With A Powerful Origin Story

Posted on 14th March 2016. Boost Your Credibility With A Powerful Origin Story

Ever read a comic book or watched a superhero film?

One thing you'll have noticed in every one is that the hero always has an “origin story” – the way they got their superpowers.

A powerful origin story makes the hero more credible and believable. Spiderman can climb walls and shoot webs because he was bitten by a radioactive spider. Superman can fly because he comes from a planet with a red sun. Batman is driven to fight crime because his parents were gunned down in front of him as a child.

As an expert in your field, you have “superpowers” too. Clients hire you because you can do things that others can't. And just like with a hero, having a clear origin story of how you acquired your powers can make you more credible and believable.

In this week's video I share a number of effective models that you can build your origin story from depending on your own specific experiences.
Click here to watch the video »