user
user

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


Navigation
Tagorigin story
Featured

More Clients TV

Boost Your Credibility With A Powerful Origin Story

Posted on 14th March 2016. Boost Your Credibility With A Powerful Origin Story

Ever read a comic book or watched a superhero film?

One thing you'll have noticed in every one is that the hero always has an “origin story” – the way they got their superpowers.

A powerful origin story makes the hero more credible and believable. Spiderman can climb walls and shoot webs because he was bitten by a radioactive spider. Superman can fly because he comes from a planet with a red sun. Batman is driven to fight crime because his parents were gunned down in front of him as a child.

As an expert in your field, you have “superpowers” too. Clients hire you because you can do things that others can't. And just like with a hero, having a clear origin story of how you acquired your powers can make you more credible and believable.

In this week's video I share a number of effective models that you can build your origin story from depending on your own specific experiences.
 
Click here to watch the video »