More Clients TV
Boost Your Credibility With A Powerful Origin Story
Posted by
Ian Brodie on March 14th, 2016.
Ever read a comic book or watched a superhero film?
One thing you'll have noticed in every one is that the hero always has an “origin story” – the way they got their superpowers.
A powerful origin story makes the hero more credible and believable. Spiderman can climb walls and shoot webs because he was bitten by a radioactive spider. Superman can fly because he comes from a planet with a red sun. Batman is driven to fight crime because his parents were gunned down in front of him as a child.
As an expert in your field, you have “superpowers” too. Clients hire you because you can do things that others can't. And just like with a hero, having a clear origin story of how you acquired your powers can make you more credible and believable.
In this week's video I share a number of effective models that you can build your origin story from depending on your own specific experiences.
Click here to watch the video »