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Bonus Market Leadership Strategy: Value Leadership
Posted by
Ian Brodie on January 13th, 2015.
Here's my bonus “Market Leadership for 2015” video looking at Value Leadership.
Ian Brodie on January 13th, 2015.
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Market Leadership Strategy #3: Marketing Leadership
Posted byIan Brodie on January 8th, 2015.
Here's the third of my “Market Leadership for 2015” videos, this time looking at Marketing Leadership.
You can catch yesterday's video on Relationship Leadership here. And the first video on Thought Leadership here.
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Market Leadership Strategy #2: Relationship Leadership
Posted byIan Brodie on January 7th, 2015.
Here's the second of my “Market Leadership for 2015” videos, this time looking at the second big strategy for insulating yourself from competition and establishing yourself as the preferred partner for clients: Relationship Leadership.
You can catch yesterday's video on Thought Leadership here and the next video on Marketing Leadership here.
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Market Leadership Strategy #1: Thought Leadership
Posted byIan Brodie on January 6th, 2015.
At the start of every year I like to set out the big themes I'll be focusing on during the year, and I share those themes in the hope that you'll find them useful in some way.
In 2015 my big overarching theme is Market Leadership. As I'm sure you can guess, future blog posts, emails and video will focus on some of the practical details on how to achieve market leadership in your market.
This first video of 2015 looks at the first of three big strategies I believe work the best to achieve market leadership for service and information based businesses: Thought Leadership.
You can catch the next two videos on Relationship Leadership here and on Marketing Leadership here.