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Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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More Clients Podcast

How to Get Published in Prestigious Publications

Posted on 7th October 2015. Dorie Clark Interview On How To Get Published

My guest on today's podcast is Dorie Clark. Dorie is the author of Reinventing You and Stand Out. She's a former presidential campaign spokeswoman, she teaches at Duke University's Fuqua School of Business, and she's a consultant and speaker for clients such as Google, Morgan Stanley, and the World Bank.

One of the marketing approaches Dorie has used extensively is to get her articles published in major publications like Harvard Business Review, Forbes and Entrepreneur magazine. This has helped grow her reputation and authority, introduce her to a bunch of influential people, and get a lot of valuable traffic back to her website.

But she didn't just walk into those prestigious publications. She started at ground level and worked her way up.

And in today's podcast, Dorie shares the strategies that she used to climb that ladder to getting published in the most prestigious publications.

(We recorded the interview the day after Skype had it's big meltdown so the sound is a little crackly in places, but definitely listenable).

Click here to listen to the podcast »

Featured

More Clients Podcast

How to Harness the Power of Stories to Win Clients

Posted on 24th September 2015.

Today's podcast is all about how to harness the power of stories to attract and win clients.

My guest is Lisa Bloom, the founder of Story Coach. On the podcast Lisa explains why stories can be so powerful in our marketing, how to find stories to use for your business, and how to craft those stories for blog posts, articles or any purpose you want to put them to.

Click here to listen to the podcast »