Posted 12th June 2011.
Our next Authority Marketing podcast is with Jane Mason, founder and director of Virtuous Bread.
Jane's probably not as well known (yet) as some of our previous interviewees – but within a year of founding Virtuous Bread she's gone from a standing start to being fully booked and having a waiting list of people wanting to work with her.
She's proof that you can apply the principles of Authority Marketing to grow your business – even if you don't have a best selling book under your belt. She's built a business based on her expertise in strategy consulting, her love of breadmaking, and her passion for building communities tbased on positive and progressive relationships.
Jane's used a very focused approach to establish her business, marketing to infuential opinion leaders in her field. She's harnessed social media and the power of relationships. And she's turned her website into more than just a resource for all things bread – it's a community hub where people go to learn, to get involved, and to be entertained.
But it wasn't all plain sailing. In the interview Jane's very honest about the doubts she had early on – ones I'm sure will be familiar to most listeners. But by establishing a supportive network of friends and associates she pushed through the doubts to make her business a success.
There's a lot to learn from this interview – and an inspiring story to hear – enjoy!
Podcast: Play in new window | Download
Subscribe: Android |
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about Jane and Virtuous bread, head over to: