This is a strategy that anyone prepared to invest the time in creating great content and in researching and reaching out to publications can follow. Not only will it build your authority in your field, it can have an immediate impact on website traffic and email subscribers.
PR Expert Debbie Leven
Shortly after publishing the podcast I got a wonderful email from PR expert Debbie Leven expanding on the interview with some very practical tips on finding relevant opportunities for guest articles, blog posts and other media appearances.
I liked Debbie's email so much that with her permission I've turned it into an article with a couple of my own tips added in. I think you'll find it really helpful in implementing the strategies Dorie and I discussed.
My guest on today's podcast is Dorie Clark. Dorie is the author of Reinventing You and Stand Out. She's a former presidential campaign spokeswoman, she teaches at Duke University's Fuqua School of Business, and she's a consultant and speaker for clients such as Google, Morgan Stanley, and the World Bank.
One of the marketing approaches Dorie has used extensively is to get her articles published in major publications like Harvard Business Review, Forbes and Entrepreneur magazine. This has helped grow her reputation and authority, introduce her to a bunch of influential people, and get a lot of valuable traffic back to her website.
But she didn't just walk into those prestigious publications. She started at ground level and worked her way up.
And in today's podcast, Dorie shares the strategies that she used to climb that ladder to getting published in the most prestigious publications.
(We recorded the interview the day after Skype had it's big meltdown so the sound is a little crackly in places, but definitely listenable).