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Ian Brodie

Ian Brodie is the best-selling author of Email Persuasion and creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.

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What Clients REALLY Want…

Posted byuserIan Brodie on 1st June 2018. What Clients Really Want

Clients want the impossible.

Always have. Always will.

And if you're in consulting or a similar advisor profession, the particular type of impossible they want is that paradoxical combination of “new and different” with “tried and tested”.

New and different = something their competitors aren't doing, so will give them a competitive edge.

Tried and tested = proven, so they won't be taking a risk by implementing it.

Of course, a moment's thought will tell you something can't really be both new and different AND tried and tested. But “wants” are driven by emotion and gut feel. Cold hard logic doesn't often get a look in.

And yet…
 
Click here to read how you can deliver the impossible!