Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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How To Use Specialization To Differentiate Your Business

Posted on 28th July 2015.

Today's video is the first in a short series on how to differentiate your business – specially tailored for service businesses.

Today we're looking at how to use Specialization to stand out from the crowd and ensure you get hired rather than your competitors. If you get it right, specialization can be a shortcut to rapid business growth. If you get it wrong it can lead you down an awful dead end that will really constrain your business.

In the video I show you how to identify what type of specialist niche will work effectively for you.
Click here to watch the video »