Featured

Get Clients Online

Clarity Trumps Persuasion

Posted by

“Clarity Trumps Persuasion”

Confused It's a phrase much beloved of marketing and conversion expert Dr Flint McGlaughlin of MarketingExperiments.com.

And it's really been brought home to me recently as I've been reviewing a number of websites from consultants, coaches and professional speakers.

One of the things I see so often is sites that jump too fast to persuading. Here's what I mean by that…