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Ian Brodie

Ian Brodie is the best-selling author of Email Persuasion and creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.

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Great Content is Not Enough. You Need “Breadcrumb Content”

Posted byuserIan Brodie on 25th August 2015.

I was speaking to one of my Momentum Club members on the phone last week, and one of the topics we focused on was how to move potential clients from that initial point of not really knowing you, to where they're ready to buy from you.

Great content has a big role to play in how you do that online, but it's not enough. In particular, your content has to not just build your credibility and deliver value, it has to bring your potential clients closer to the specific mindset they need to be ready to buy.

In this week's 5 minute marketing tip video I show you exactly how to do this with your content marketing.
 
Click here to watch the video »