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Short Term vs Long Term Marketing: Where Should You Focus?
Posted by
Ian Brodie on May 19th, 2021.
Should you be focused on short-term “sales activation” marketing to get more leads and sales from people already looking to buy?
Or should you focus on building your reputation, authority and brand?
In this episode of More Clients TV we look at what the research says, what the best ratio is, and how to vary it based on your situation.