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The Right and Wrong Way to Use Controversy in Subject Lines
Posted by
Ian Brodie on 1st July 2014.
A couple of years ago a load of emails dropped in my inbox proclaiming “Social Media Doesn't Work”.
It was one of those big product launches. You know the ones where a bunch of gurus cross-promote each other's products in turn to create the sense that everyone is talking about the product and that this is the one you must buy (until the next one comes along).
This one was being promoted with the line that “social media doesn't work” and a link to a video that would explain why.
So, of course, I clicked. Who could resist a controversial subject line and topic like that?
What was the great revelation about social media not working?