Posted 1st June 2018.
Clients want the impossible.
Always have. Always will.
And if you’re in consulting or a similar advisor profession, the particular type of impossible they want is that paradoxical combination of “new and different” with “tried and tested”.
New and different = something their competitors aren’t doing, so will give them a competitive edge.
Tried and tested = proven, so they won’t be taking a risk by implementing it.
Of course, a moment’s thought will tell you something can’t really be both new and different AND tried and tested. But “wants” are driven by emotion and gut feel. Cold hard logic doesn’t often get a look in.
Click here to read how you can deliver the impossible!