Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.

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More Clients Podcast

How To REALLY Win Business With Linkedin Groups: Interview With S Anthony Iannarino

Posted on 27th May 2013.

Entrepreneur and professional speaker S Anthony Iannarino is one of the few people who is actually winning clients day in, day out using Linkedin. In this episode of the More Clients Podcast Anthony shares with us the strategies he uses daily to attract and win his dream clients (and how he fits social media into his hectic schedule)

I‘ve published a lot of material here on the More Clients blog about using Linkedin to win clients. I've covered creating a client focused profile and using Linekdin as a source of referrals.

But one topic I've not really covered that you'll hear mentioned time and time again by social media experts is using Linkedin Groups.

The reason I've not covered it: I've yet to see anyone who's “cracked the code”. Who knows how to use them to reliably win clients without spending their life there.

Except one person.

A couple of years ago Anthony Iannarino shared with me some stats on what he was doing with Linkedin. The number of visitors and clients he was getting as a direct result of his activity in groups. I was more than impressed.

And I've finally persuaded Anthony to share his strategies with us on the More Clients Podcast.

Most advice you'll see talks generically about “position yourself as an expert by contributing to Linkedin Groups”. Great. But how exactly? Linking to blog posts? Joining in discussions?

Turns out neither strategy alone works particularly well.

On the podcast Anthony reveals exactly how he wins big deals in his recruitment business, and how he ensures a steady flow of client enquires for his speaking business.

If you've been struggling to get traction on Linkedin. Or you find you're spending so much time on groups that it doesn't seem like you're getting a worthwhile return on investment then this is the podcast to listen to.

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To find out more about Anthony and read some of his many tips on sales and sales management, head over to The Sales Blog.