Sometimes, I find, the best way to win business is to forget about marketing for a minute.

Think instead of better ways you can serve your existing clients.

How you can add more value to them.

Additional things you can do for them that will make their lives or business better.

Then after you've drawn out the very best ways you can be more valuable, put your marketing hat back on.

Can some of these things be packaged up into additional services you could offer to existing or ex-clients?

Will adding some of these things allow you to charge more for your services? Or could they help you charge in a better way (a regular retainer instead of one-off projects for example)?

Or could the increased value simply get clients to stay for longer and recommend you more?

All these are likely to be a faster route to winning more business than most of the things we call marketing.

Try them.