Last week I wrote about some of the key factors that make a huge difference to your ability to find freedom in your life.

But straight after the email went out I realised I'd missed something crucial. 

One of my key points was that your marketing needs to generate a surplus of leads, so you can choose to work only with the people and on the projects you get the most from. And you don't have to be some kind of sales superstar able to convert all your leads into clients.

But there's something else about the type of leads you generate too.

Ideally, you want to focus on “continuity income”.

Continuity income is where you sign a new customer or client on an ongoing basis rather than for just one project or piece of work.

So that could be getting customers for a membership site like I do. Or signing clients on a retainer or at a regular service level.

Now that might not seem like much of a difference from selling one-off pieces of work (after all, clients don't stay members of membership sites or on retainer forever). But in practice it makes a huge difference.

The difference is that when your month starts, instead of having a blank slate you need to fill with new business, you're always pre-booked. You have a guaranteed baseline income.

Sure, some clients may leave. But not all at once. And usually very few if you're doing a good job.

So every month you already know pretty accurately the minimum you're going to earn.  

I can tell you that makes a big difference psychologically. 

Suddenly you get the confidence to try new initiatives. To invest in new projects for your business. All because you don't have that inner panic about how you're going to hit your revenue targets. You know in advance that you're going to be fine.

It gives you that freedom I talked about last week.

If you don't have a form of continuity income in your business you really should consider it.