It may not feel like it right now, but creating and launching your online course is the “easy” part.

It's easy in the sense that it's a known quantity that everyone can do.

It may be a bit of a slog at times. You might get stuck. You might need to get help.

But it's 100% doable.

You can even lower the risk like many of our Course Builders TV interviewees have done by doing interviews and surveys to check demand, pre-selling the course, and building it as they deliver it through live sessions.

But once you've launched the real work begins: getting new customers week in, week out.

This is where the vast majority of successful course builders make their money.

And where the vast majority of people struggle.

Many course builders have confessed to me privately that they got stuck after the razzamatazz of their launch. They didn't know what to do to bring in new buyers consistently without having to go through the huge pressure of a launch.

So our next emails are going to focus on just that: how to get a steady stream of customers for your online course post-launch.

To do that, you'll need to switch from event-based thinking to evergreen-based thinking. Away from “what activities and tasks can I do to drum up business” to “what systems and processes can I put in place to generate business for me with less of my intervention”.

Without evergreen thinking you'll never realise the promise of online courses to deliver scalable income and time freedom. You'll be stuck on the treadmill of one-off activity after one-off activity, event after event.

And there are two evergreen systems you need to put in place for an online course:

• A system for nurturing relationships so you convert your existing contacts into customers on a regular basis.
• A system for profitably attracting new contacts into your world so you can start nurturing them.

But we're going to start in the next post with some maths (why do Brits call it “maths” and Americans call it “math” by the way?).

That probably doesn't sound super exciting. But it is super important.