Here's a really quick tip to help you focus on the activities that will make a difference to your success at winning clients.

Like many people I tend to spend rather more time on social media than I should. And one reason for that is that I go on to do something useful (like post links to articles or “engage” with potential clients).

But how do you know this activity is bringing results?

One simple (though not infallible) method is to use Google Analytics.

If you have it installed on your sites (you should) it will tell you where your website visitors come from and which pages they go to.

If you have it set to track goals like email signups or sales (you should) it will tell you which sources of traffic and which pages generate the most leads for you.

In my case, Twitter has always been a decent source of traffic and signups and eventually paying clients.

But when I checked in on my Google Analytics a year or so ago I noticed there'd been a big drop off. 

In 2015, for example, 40% of my website visits from social media came from Twitter. In 2019 is was 16%. And my overall social media traffic had dropped too – so it was 16% of a much smaller number.

My guess is that this has come hand in hand with Twitter becoming less of a forum for friendly chat and exploration and more of a place for gossip, scandal and anger (though I'm sure the experience is different for different people).

When I found myself pushed for time last year it was an obvious choice to cut down on my Twitter activity (by and large I just auto-post there these days). 

And that meant I saved a significant chunk of time I could spend on more valuable activities.

Of course, your situation might be very different. Twitter might be a growing channel for you.

The key is to look at your numbers. And Google Analytics is an easy one to start with.