…c'est la meme chose of course.

I discovered this week that Ogilvy are doing online courses.

One of the world's most prestigious (and expensive) advertising agencies are doing courses on behavioural economics and social media for £90 a pop.

Will it ruin sales of marketing courses for those of us who are a tad less well-known?

Or will it bring lots of new buyers into the market and grow it for all of us?

I suspect the latter. But there's no real way of knowing for sure.

What is certain though is that things will change. And keep on changing.

And some things will always stay the same.

People will always buy things they want and need from people they know and trust who've demonstrated they can deliver.

Your real battle isn't with Ogilvy or McKinsey or that annoying leadership coach who your clients keep talking about.

Your real battle is to make sure you deeply understand what your clients are hungry for, that you're building credibility and trust with them all the time, and that you offer them something that feeds their hunger and does them good.

Competition kind of becomes irrelevant if you do that.