One of the best things I ever did with my marketing was to simplify it.

I used to try to do waaay too many different things. I suspect my natural arrogance told me I could be great at everything.

But I can't.

I'm pretty good at writing these emails. That's because I've written over a thousand of them. The ones I write today as so much better than the ones I started writing nearly 10 years ago.

The same goes with blog posts, webinars, presentation, networking, etc.

I only do a handful of marketing activities today. But because I do them often I do them pretty darned well. 

Do you try to do too much? 

If so, it's probably because you're hoping to hit on the “one thing” that will get amazing results for you. 

But the truth is there isn't one thing that will knock the ball out of the park every time. And it certainly won't the very first time you do it. 

You need to pick a small number of marketing tactics that seem a good fit for you and keep at them. The more you do them the better you'll get and the better your results will be. 

Simplify, simplify, simplify.