n yesterday's video on “the Rule of One” for getting more impact with your emails, one of my rules was that you should focus on just one topic in each email.

Now I know that might sound difficult. I know you've got so much value to share with your audience you want to give them as much as possible every time you email.

But in this case, less is more.

No one wants to get the Encyclopedia Brittanica in their inbox every day.

If you've got lots to say, email frequently with one point in each email rather than sending less frequent emails with lots of points in them.

Few people have enough spare time on any given day to read 7 points in a 2,000 word email.

But most of us have a couple of minutes free each day to read one point in a 300 word email. 

So split your huge email into 7 short ones.

Many more people are likely to read it.

It breeds discipline too. Forces you to compress your thoughts and take out any extraneous material.

Give it a go :)