If you're thinking of creating an online course then this is my best (and simplest) tip:

Create an “outcome-based” course.

An outcome-based course is one that's designed to enable course members to achieve a specific, tangible outcome – rather than one that's designed to teach as much as possible about a topic.

Because they're focused on tangible outcomes, it's easier for potential customers to figure out their return on investment from taking an outcome-based course.

Which makes it easier to buy.

And they're also easier to create because they need less content.

Most of us fall into the trap of thinking that more content in a course means more value for members. But the truth is that in most cases, people are looking to your course to help them achieve a goal with the minimum possible fuss.

There are exceptions of course, but the majority of people don't take a course to learn a topic because they're inherently interested in it. And they're unlikely to be as in love with the topic as people like us who've dedicated their lives to studying and mastering it.

Mostly they just want to learn the minimum possible to get the job done.

They want to learn Facebook Ads so they can get more customers. They want to improve their management skills so their team performs better and they get better results.

So in practice, adding more and more information can actually make a course less valuable to members – because it means they have more work to do without necessarily getting a better outcome.

With an outcome-based course you can strip back the content to focus only on the steps absolutely needed to achieve the outcome. Remove all the “nice to have” stuff you put in because you think it's interesting or you want people to feel they got a lot for their money.

What they get for their money should be the result, not the material that gets them there.

Focusing your course obsessively on a tangible outcome means a clear return for buyers with less time wasted getting there.

Which makes it much easier to sell.

You can find out more about how to design and build outcome-based courses in my-in-depth guide to online courses here:

>>> The Ultimate Guide to Creating an Online Course <<<