Gosh. Where to start with this week's Sunday email?

It's my own personal Achilles heel: spreading yourself too thin with your marketing.

It's a weird one.

We all know that multi-tasking (or serial task-switching) just doesn't work.

And we all know that if we try to do too many things we become master of none.

Yet it's just so tempting to dabble in so many different marketing approaches.

Networking this week. Emailing the next. Working on Linkedin posts on Monday, blogging on Tuesday, SEO on Wednesday, Tweets on Thursday.

Not to mention webinars, “funnels” and all sorts of technical stuff we can get sucked into.

I think part of the problem is that we're all inherently curious. If someone tells us about a clever new tool or technique that makes it easy to get clients we're desperate to know what it is.

And most of us have to fit marketing into a busy schedule of client work. So it's hardly surprising we get interested when someone claims to have an amazing new method that will make our marketing easier and more effective.

And let's be honest, a lot of people in the marketing world take advantage of that. They've always got an amazing new method to sell. Or a “friend” running a fantastic webinar that just happens to pitch yet another new product at the end.

At the end of the day, discipline is our secret weapon.

Focus on just one or two approaches for attracting new clients.

And one or two methods for nurturing your relationships.

And just one method for converting those relationships into paying clients.

None of those methods needs to be new. They just need to work.

And by focusing your efforts you'll get better and better at each of those methods. Which will make them even more effective.

And you'll be able to fit them into a busy schedule.

If you want to go deeper into prioritising and making the time for marketing you can read my in-depth article here.

But for now, just start being more mindful of how many different things you're attempting to do. And start working to focus on the most effective ones.

(Oh, and clear your emails and social media feeds of people who are constantly trying to sell you the next big thing – that will help a lot :) )

See you next week