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Posted by
Ian Brodie on August 25th, 2015.
I was speaking to one of my Momentum Club members on the phone last week, and one of the topics we focused on was how to move potential clients from that initial point of not really knowing you, to where they're ready to buy from you.
Great content has a big role to play in how you do that online, but it's not enough. In particular, your content has to not just build your credibility and deliver value, it has to bring your potential clients closer to the specific mindset they need to be ready to buy.
In this week's 5 minute marketing tip video I show you exactly how to do this with your content marketing.
Click here to watch the video »
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Posted byIan Brodie on August 18th, 2015.
If you've been following my recent videos on different approaches to differentiation then by now you should have a stock of ideas for how you can differentiate your business.
Today's video will show you how to make that differentiation pay. It will show you how to analyse your ideas for differentiation to make sure you have one that can turn into more clients at higher fees.
And it will show you the one big thing you need to do to turn your differentiation ideas into something that will impact clients.
Click here to watch the video »
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Posted byIan Brodie on August 10th, 2015.
Today's video is the third in our series on how to differentiate your business – specially tailored for service businesses.
Today we're looking at a common approach to differentating your business – highlighting the difference in how you do what you do. It's a common approach: but one that often falls flat.
In this week's video I show you the 3 key factors you need to get right to effectively differentiate using your “how”.
Click here to watch the video »
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Posted byIan Brodie on August 3rd, 2015.
Today's video is the second in our series on how to differentiate your business – specially tailored for service businesses.
Today we're looking at how to become seen as an Authority or Go To Expert in your field. And frankly, I think most people who teach this topic get it completely wrong. They focus on the “plumbing” rather than the fundamentals.
So in this week's video I teach you 4 methods that will properly position you as an authority in your field.
Click here to watch the video »
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Posted byIan Brodie on July 28th, 2015.
Today's video is the first in a short series on how to differentiate your business – specially tailored for service businesses.
Today we're looking at how to use Specialization to stand out from the crowd and ensure you get hired rather than your competitors. If you get it right, specialization can be a shortcut to rapid business growth. If you get it wrong it can lead you down an awful dead end that will really constrain your business.
In the video I show you how to identify what type of specialist niche will work effectively for you.
Click here to watch the video »
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Posted byIan Brodie on July 21st, 2015.
In today's video I share tips on the noble art of building executive relationships.
Selling high value products and services to corporate organisations can be the most profitable and rewarding business to be in. But it can also be tough to win those clients.
Ideally you want to be positoned as a trusted partner to your client organisations. And this only happens to the degree that you build trust and credibility with key executives in those organisations.
We don’t build relationships with organisations, we build relationships with people.
[Tweet “We don’t build relationships with organisations, we build relationships with people.”]
In this video I walk you through a simple process for proactive relationship building that you can apply to your work with any corporate or large organisation.
Click here to watch the video »
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Posted byIan Brodie on July 15th, 2015.
Today's video is, I think, one of the most important I've done.
It lays out a simple method for reviewing what you're doing with your marketing, identifying gaps, areas to improve, and things you can cut out completely. And it's fairly simple to do.
In the video I walk you through the method and show you how to apply it.
Click here to watch the video »
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Posted byIan Brodie on July 6th, 2015.
The Piggyback technique is a method that I've used for a number of years that works brilliantly well to get more sales from emails, blog posts and other marketing approaches.
It works by “piggybacking” your marketing and sales messages on the back of content emails, videos, blog posts or even transactional emails.
In the video I give a number of examples of how to do this so that your marketing gets noticed.
Click here to watch the video »
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Posted byIan Brodie on June 30th, 2015.
“Shock and Awe Marketing” is an approach to making a huge impact on a small number of high potential clients.
It works on the principle that in a competitive market you're much better off making a huge impact on one prospect than spreading your efforts across 10 and having a minor impact with each one.
I find this is especially true for small and solo businesses. We may not have the resources to challenge big competitors on all fronts. But by focusing our efforts on making a big splash with a small number of potential clients we can come out on top easily enough times to have a thriving business.
Using “shock and awe” techniques you can make that big impact and ensure you're in pole position to win those high potential clients.
In this week's 5 Minute Marketing Tip video I share details on how to use shock and awe marketing and 5 of the most profitable situations to use it in.
Click here to watch the video »
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Posted byIan Brodie on June 23rd, 2015.
Have you noticed that these days, when people ask for recommendations for someone to help them with something, that instead of asking their face-to-face contacts, colleagues and friends, they ask on social media?
Not random requests on Twitter or their Facebook profile. But in groups on Linkedin and Facebook or other forums. Places where they're connected with people online who they believe will be able to come up with good recommendations.
In recent weeks I've seen requests for recommendations for website developers, tax experts, virtual assistants, specialist lawyers and facebook marketing consultants.
Wouldn't it be nice if you were the person whose name came up time and time again when people asked for recommendations in your field on social media?
In this 5 Minute Marketing Tip video I share 3 strategies for getting more recommendations on Linkedin and Facebook groups and Forums.
Click here to watch the video »
Ian Brodie on August 25th, 2015.
