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Posted by
Ian Brodie on November 18th, 2015.
Another simple “recipe” for becoming seen as an authority in your field this week: using a “Celebrity Showcase”.
This is an approach that doesn't work for everyone: you need a couple of specific conditions in place. But if you can get it to work for you it can be hugely powerful as it allows you to rapidly build both visibility and credibility in parallel.
Watch this week's video to find out how to make it work for you…
Click here to watch the video »
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Posted byIan Brodie on November 10th, 2015.
This week's 5 Minute Marketing Tip is the next in my series of simple “recipes” for becoming seen as an authority in your field.
This is one of my favourites. It's to become seen as an authority by taking a stand. By championing a cause.
Watch this week's video to find out how to use this recipe…
Click here to watch the video »
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Posted byIan Brodie on November 2nd, 2015.
This week's 5 Minute Marketing Tip is about the “ECC Method”, one of the fastest approaches I know to becoming seen as an authority in your field.
If you're a regular reader of my blog posts or watch my videos then no doubt you'll have heard me banging on about how powerful it can be to be seen as an authority in your field.
It's not for everyone, of course. The majority of services that most people buy don't need world class expertise to deliver them, just a good service at a good price.
But if you want to get access to some of the highest paying, most interesting work, then being seen as an authority is a real shortcut. And the ECC method can position you as a leading expert without needing to spend years writing a best-selling book, leading a major research program or becoming a celebrity of some sort.
Watch this week's video to find out how it works…
Click here to watch the video »
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Posted byIan Brodie on October 19th, 2015.
In last weeks 5 minute marketing tip I showed you how to use value-added follow-up to strengthen relationships with potential clients instead of nagging or chasing.
In this week's video we're going to go a little further and look at how you can differentiate yourself and stand out from your competitors through the type of follow-up you do.
Watch this week's video to find out how…
Click here to watch the video »
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Posted byIan Brodie on October 13th, 2015.
This weeks 5 Minute Marketing Tip is all about follow-up: something very many people struggle with.
I'm sure you've been in the situation where you've had a meeting with a potential client about an opportunity to work together. Or you've submitted a proposal. Or you've discussed something with them and you're waiting for them to take the next step.
But, of course, the deadline for their action comes and goes and you don't hear back from them.
You're now in a dilemma. Do you chase them to ask what's happening and run the risk of annoying them and being seen as a nag?
Or do you leave them alone and run the risk that it drops to a low priority because no one is reminding them about it?
Watch this week's video to see how to break free of that dilemma…
Click here to watch the video »
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Posted byIan Brodie on October 6th, 2015.
I've been preparing for a workshop I'm about to run on winning corporate clients. And as I ran through my notes something jumped out at me as a perfect topic for a 5 Minute Marketing Tip.
It's simple to understand, yet profound. And can make a huge difference to the number of meetings you get with potential clients, particularly if you're looking to win large clients.
And it involves something called “Branson meetings”.
Watch the video to find out what they are and how they can help you.
Click here to watch the video »
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Posted byIan Brodie on September 30th, 2015.
In this week's 5 minute marketing tip I share what's probably the most powerful method I know for engaging with potential clients and converting more of them into paying clients.
I show you how to use the technique live, and how to prepare so you've got a store of case stories you can use
This is something that will just take you a few minutes to prepare, but can reap huge rewards.
Click here to watch the video »
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Posted byIan Brodie on September 21st, 2015.
This week's 5 minute marketing tip is about a simple step you can add to your face-to-face networking that will make a big improvement in your results.
It's one of those things that's blindingly obvious when you hear it, but I bet you're not doing it.
I wasn't.
If you're like me and you don't do a lot of face-to-face networking, it'll make your time much more productive. If you do a lot of networking it'll help you get much better results.
Click here to watch the video »
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Posted byIan Brodie on September 15th, 2015.
You've put a ton of effort into getting email subscribers. You're emailing them regularly with great content. But they just seem to be falling flat. You're not connecting or engaging.
It may well be that the cause is you're breaking the Rule of One.
In this week's 5 minute marketing tip video I explain the Rule of One and how to use it to get more impact from your emails.
Click here to watch the video »
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Posted byIan Brodie on September 1st, 2015.
Last week's video on Breadcrumb Content was very popular, but prompted a number of questions on the topic of how to produce all that great content efficiently so you don't spend half your life in front of a computer.
In this week's 5 minute marketing tip video I share my 3 big process tips for creating content productively.
Click here to watch the video »
Ian Brodie on November 18th, 2015.
