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Posted by
Ian Brodie on April 26th, 2016.
So now you've got a bunch of new email subscribers you're all set, right?
Not quite.
There's no point in getting a ton of email subscribers if you don't build a strong relationship with them, and if they never turn into paying customers or clients. And one of the most important time periods where you have the biggest opportunity to do that is when they've just subscribed.
First impressions count!
In this week's 5 Minute Marketing Tip Video I show you how to turn new subscribers into warm relationships, and the best 3 options for what to do with your “thank you” pages and initial welcome emails.
Click here to watch the video »
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Posted byIan Brodie on April 19th, 2016.
Whenever you can direct traffic to where you need it (for example from Facebook, Linkedin or Google Ads or from your bio on guest blog posts or social media properties) you should be sending it to dedicated landing pages whose purpose is to get visitors to subscribe to get your Lead Magnet and regular emails.
What makes an effective Landing Page?
It really depends on who is visiting that page, where they're coming from, and what their intention is when they visit. There's a big difference in the sort of landing page that works well for visitors coming from a paid ad who already know what to expect from the ad itself, to visitors from a bio link on social media who are largely coming from curiosity to find out more about you.
I show you how to tweak your Landing Pages to meet the needs and expectations of different types of visitor.
Click here to watch the video »
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Posted byIan Brodie on April 12th, 2016.
For my latest in-depth article on how to get more email subscribers from your website,
click here.
Most people don't get anywhere near the number of email subscribers that they could from their website. In fact on most sites there's huge, untapped potential to get more subscribers from your existing traffic without needing any more visitors to your site.
In this week's 5 Minute Marketing Tip I share my 5 favourite (and pretty simple) strategies for getting more email subscribers from your site.
Click here to watch the video »
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Posted byIan Brodie on April 6th, 2016.
The first question I almost always get asked about Email Marketing is “how do I get more subscribers?”.
And the best place to start when it comes to getting more targeted, high value email subscribers is with a “lead magnet”. Some kind of report, checklist, template, “swipe file”, video or other free resource that will motivate your ideal clients to sign up for your regular emails.
But what makes a good lead magnet? Watch the video to find out…
Click here to watch the video »
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Posted byIan Brodie on March 22nd, 2016.
The “Propinquity Effect” is a fancy name for a simple, yet powerful principle first observed by MIT researchers Leon Festinger, Stanley Schachter and Kurt Back in 1950.
The Effect tells you the most powerful factor in building friendship, liking and trust.
And in this week's video I explain how you can use it as a budding authority to be more liked and trusted by your audience.
Click here to watch the video »
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Posted byIan Brodie on March 14th, 2016.
Ever read a comic book or watched a superhero film?
One thing you'll have noticed in every one is that the hero always has an “origin story” – the way they got their superpowers.
A powerful origin story makes the hero more credible and believable. Spiderman can climb walls and shoot webs because he was bitten by a radioactive spider. Superman can fly because he comes from a planet with a red sun. Batman is driven to fight crime because his parents were gunned down in front of him as a child.
As an expert in your field, you have “superpowers” too. Clients hire you because you can do things that others can't. And just like with a hero, having a clear origin story of how you acquired your powers can make you more credible and believable.
In this week's video I share a number of effective models that you can build your origin story from depending on your own specific experiences.
Click here to watch the video »
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Posted byIan Brodie on March 9th, 2016.
A special 5 Minute marketing Tip for you this week, and another in my series of tips on how to build authority in your field.
This video is an interview with Steve Washer. Steve's both a personal friend, and a real expert in building authority using video.
In the video I ask him what the best ways are of using video to build authority, and how to get started if you've not done video before or are in the early stages with it.
If video is on your agenda, this is well worth watching.
Click here to watch the video »
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Posted byIan Brodie on March 1st, 2016.
World's longest title. Bold claim :)
In March I'm going to be focusing my 5 Minute Marketing videos, blog posts and emails on Authority Marketing: Strategies for becoming seen as a leading expert in your field.
In today's video I give my tips and experience on a really tough but highly relevant question: “How do you become seen as an authority if you're starting from scratch, without a best-selling book, popular blog or top-ranked podcast?”.
I give my view on what I would do to build Authority From Scratch in today's video…
Click here to watch the video »
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Posted byIan Brodie on February 22nd, 2016.
We all know that relationships are vital when clients come to choose a supplier to work with. That's why it makes sense to make building relationships a core part of your marketing.
But if you're trying to win a new client who already has an existing supplier they may have been working with for years, then unless that supplier messes up or is basically “asleep at the wheel”, you'll find it incredibly difficult to “out-relationship” them.
Instead, you're better off focusing on trying to “out-value” them. I explain why and how in this 5 minute marketing tip video…
Click here to watch the video »
Ian Brodie on April 26th, 2016.
