Yesterday I shared 3 strategies for making your “how” – the experience of working with you – more visible to potential clients so they can see how different you are.

Here's another strategy that's worked really well for me. And it goes against a lot of what gets taught about becoming seen as an authority in your field.

It's to be accessible.

When I was first learning marketing (and in particular when I was researching how to become seen as an expert in your field) a lot of the advice I heard was about hiding yourself away. Being difficult to reach. Not answering your phone. Creating a mystique so you're seen as a prize to be won.

Phooey. 

I answer every email I can. I try to give my best advice and insight.

Sometimes I get very busy and I'm difficult to reach. But that's genuinely because I'm busy. Not because I'm trying to create the perception of being busy.

By being accessible I get to hear first hand what people are worried about or interested in. And they get to experience a little taste of what it would be like to work with me.

And I feel good about it too.

It's a great way of making your “how” more visible to potential clients. And it's a great way of doing more good.

Sure, at times you'll need to disconnect when you're really busy. But don't fake busyness just to look important.

Be accessible whenever you can. I promise you it's more fun and it gets results.