Some things are just timeless, aren't they?

I'm just a little bit too young to remember the Beatles or the Stones in their prime, but if one of their hits comes on the radio it still sounds fresh to me.

Same goes with great art, great drama. Timeless.

At least some of your marketing should be like that too.

Of course, there's value in keeping up with the latest trends. I've been very successful with social media for lead generation for the last few years for example. But it's really been email that's been the timeless mainstay of my business.

Some marketing has a “best before” date. Works well for a few years until everyone starts doing it, then becomes less and less effective.

Other marketing has been working for decades and likely will for many to come: email marketing, direct mail, referrals.

Make sure you have some timeless marketing like this in your armoury.