I got an email earlier this week from a Momentum Club member who was rather excited because she'd implemented a couple of tips I'd given her and had added 100+ email subscribers to her list within a few hours.

Of course, getting email subscribers is just the start. You then have to turn them into paying clients.

But for someone who'd previously told me she just wasn't any good at marketing, she'd made a great start.

Her “secret”, if you can call it that, is that she wasn't just satisfied to learn something new. She made sure she put it into practice quickly.

Most of us stop at learning. We feel good that we've learnt something new. Recent research at Barcelona's Bellvitge Biomedical Research Institute and Otto von Guericke University, for example, has shown that learning the meanings of new words stimulates the same pleasure centres in the brain as sex and chocolate.

But learning something new and feeling good about ourselves doesn't pay the mortgage. You need new clients for that.

Which means you have to put what you've learned into action.

I find that I'm much more likely to implement what I learn if I review my notes within 24 hours of doing a course or learning something new and highlight the 2 or 3 things I'm going to implement.

Then I put them in place quickly.

Not necessarily perfectly. But quickly.

Then I learn and refine.

For me, that switch from learning to doing is the key to succeeding with your marketing.

You're always learning in marketing. What works to win clients often changes.

But learning is not enough. No matter how effective the material in Momentum Club is, real success comes to those who are the best at implementing it.

Make sure you're a do-er.