Here's something I've wasted FAR too much time doing. You'd do well to avoid making my mistake :)

What I do is I spend endless hours trying to find the “best” way of doing whatever it is I want to do.

Even if that thing isn't important.

Even if the difference between the best way of doing something and the average way of doing it makes little to no practical difference to my results.

I've spent more time trying to find the best “to do list” system and software than I could ever save by using it. By orders of magnitude.

I've spent more time trying to find the best wireless headphones than I could ever notice in sound quality if I lived to be 100.

And most importantly, I've wasted a ton of time trying to find the “best” marketing methods when I should have just been implementing good ones.

I know I'm not the only one. I've worked with clients who've gone round and round in circles trying to find the “perfect” niche for them – ignoring fantastic opportunities in the process. Or who never launch their lead magnet because it's not quite as good as it could be.

Of course, we want to do our best work. But as long as we do something that's good enough we can always come back and improve it over time.

In fact, with anything that involves clients, we can never really know what is best in advance of trying it with them. So trying to reach perfection in the comfort of our own world is really an illusion.

Get something good – be that a lead magnet, target market, marketing method – and try it out. If it works, great, start improving it. If it doesn't, great, now you know and can try something else.