More Clients Memorandum
It’s your job to be simple
It's your job to be simple .
I don't mean simplistic. Just simple.
Simple as in “easy to understand”.
Simple as in “elegant”.
Simple as in not pretentious or complicated just to give the impression you're really smart.
Simple is something your clients can understand. And that means they can implement it and get results with it.
It takes courage, I believe, to give simple advice. Because simple advice has to stand on its own two feet. Simple has to work. There's no hiding behind fancy words.
How simple is the advice you give?
And when you buy training or listen to experts to advise you, how simple is the advice they give? If it's not simple, I recommend looking elsewhere.
Ian Brodie
https://www.ianbrodie.comIan Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.