Last week I talked about establishing marketing habits. How making sure you do something marketing-related week-in-week out can make a huge difference to your success at winning clients.

So what kind of habits do you need?

Honestly, it doesn't really matter.

I'm sure that some habits are better than others. But 90% of results from habits come from just doing them, not the actual habits you have.

So if your marketing habit is emailing one ex-client every day, or posting one piece of content on Linkedin, of writing 500 words towards a big blog post – as long as it's non-trivial, it will work.

What's important isn't the specifics of what you do. It's that you do something every day.

You establish a marketing habit. 

Later on, you can refine it and focus it on ever more effective techniques and tactics.

But initially, by far the most important thing is simply that you establish a habit.  That you do something marketing-related every day.

What did you do today?

More importantly, what will you do tomorrow?