You know the old saying… “It ain't what you do, it's the way that you do it”.

I've found it's often true.

Earlier this week (by the time this email goes it it may be rather longer than that though) I met up with a bunch of guys with a variety of different businesses.

All successful and growing. But the really interesting thing was that everyone was doing completely different marketing.

One guy was focusing on webinars. Another was doing a lot of guest writing and PR. Another was using google adwords. Yet another was focused on facebook ads. And another was organising live events.

All different strategies.

The common factor: each person had become an expert in their own strategy and was making it work for them.

When we shared ideas and experiences we realised that many of us knew very little about the strategies the others were using.

And that's a good thing. We have businesses to run and clients to serve. No need and no time to learn everything.

But you must master at least one.