Every now and then someone will ask me “if you had to start your business from scratch, what would you do?”

It's a useful question to ask yourself every now and then. It focuses your mind on the key things you really need to be successful rather than the tons of other stuff you happen to be doing because, well, you've always done them.

It was asking myself that question a few years ago that made me realise I was doing far too much networking and face to face marketing when really my business had become almost completely online.

And today, if I was to start from scratch, I'd probably focus on just a few, simple things:

I'd have a really simple lead magnet that solved a core problem for my ideal clients. Ideally a template for something they could use immediately.

I'd use Facebook Ads to drive traffic to a landing page where they could subscribe to get the lead magnet. (And yes, Facebook Ads do work well for b2b these days too).

On the thank-you page I'd invite new subscribers to join me on a webinar which I'd run once a week.

I'd have follow-up emails giving further tips in the area of the lead magnet and reminding them of the webinar invite. 

On the webinar I'd do 50 minutes of great content then promote a product or offer a free strategy call as a first step to working with me.

And my ongoing emails would send valuable information, while offering up whatever my product was.

And that's about it. Very simple marketing system. But one that works really well.

When that was working and generating a steady stream of leads I'd add in another source of traffic. Then another lead magnet. And I'd consider getting a Facebook group active in addition to my email marketing.

But overall, I'd keep it simple. Simple gets results.

What would your “starting from scratch” system be? It doesn't have to look exactly like mine, but I'd advise you to keep it simple.