Ian Brodie

If you don’t turn anyone away, who will you attract?

Introduction

Ian Brodie

Ian Brodie

Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.


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If you don’t turn anyone away, who will you attract?

I had someone have an argument with my website chat bot today.

Weird.

They seemed to take umbrage at my sales page for Momentum Club where I say:

“if you're anything like me, you're probably not a natural salesperson.

You don't enjoy all that networking and schmoozing. And you'd much rather be working with clients than spending all your time posting on Facebook or accepting endless connection requests on LinkedIn hoping it will turn into something.”

Apparently, they saw this as projecting my profile onto others and alienating prospects.

And if I didn't like networking I was in the wrong game.

Here's the thing.

If you're not alienating some prospects, you're not strongly attracting the right ones for you.

It sounds like my chatbot-arguing friend was a professional salesperson who loved all the schmoozing and high-pressure tactics that the rest of us hate.

And people like that are just not my people.

Nothing wrong with them.

But if I try to water down my message to appeal to people who have different skills and aspirations to my people just because they might buy; then it weakens the appeal to the people I really want as clients.

Same is true for you I'm sure.

Rather than worrying about scaring off some people, worry about attracting the right ones.

Everything else will fall into place. 

    Ian Brodie

    Ian Brodie

    https://www.ianbrodie.com

    Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.