The first time I did really well with my online marketing happened sort of by accident.

I'd been doing pretty well and had decided to launch a new online product as an entry point to Momentum Club, my online membership program.

I'd planned out the product and it ticked all the boxes I'd been told were needed: low cost, easy to buy, perfect lead-in to the membership program.

The only challenge was, I had a hard deadline.

We were off on a cruise round the Med in a few weeks and once we set sail I wouldn't have any way of recording videos or doing much at all online really.

So everything had to be up and running by the time we left.

Needless to say, with a week to go the new product wasn't ready.

Once I started making the videos I realised I needed to rethink what I was offering to make it really actionable for buyers. And that took a lot longer than I'd planned.

So with three days to go before the cruise, I took the decision to change tack.

Instead of launching a brand new product I took one of my existing and popular products and rejigged it a bit.

It didn't meet all the perfect product criteria. It was way more expensive than I'd been told I needed. And it was a much bigger and more comprehensive course that in theory ran the risk of dampening demand for the membership program because it had so much in it.

But it was ready.

So as we left for the port I pushed the button on the Facebook Ads campaign promoting the product and the upsell to Momentum Club.

A day or so later we pulled in to our first port and I was able to get reception on my mobile phone.

And in my inbox were the first 4 sales. Including one who'd upgraded to the membership program.

Phew!

The same thing happened as we pulled in to each port: get on the network, check sales, see some, yay!

That campaign was hugely profitable for me and built up a core of members for my program.

But frankly, if it hadn't have been for the hard deadline of heading off on a cruise I suspect I'd have taken months and months trying to create the perfect front-end product.

Instead, I built real momentum simply by reusing something I already had.

There's a good chance you can do the same.

Maybe not exactly the same. But the point is that you don't need everything perfect to get results.

You don't need the perfect product at the perfect price.

Just something valuable your clients will love.

And honestly, who really knows what the perfect price or perfect product is? When I eventually did make that perfect product it didn't sell anywhere near as well as my makeshift one.

Do something quick, learn from it, build momentum, do the next thing.