In last Sunday's email I encouraged you to share your expertise and your journey with your audience, making the point that you don't have to be the world's #1 authority in an area to have useful expertise to share.

Of course, your journey needs to be a couple of steps ahead of where your audience is. No one pays rapt attention to someone doing something they've already done themselves a bunch of times before.

One way you can stay ahead is to keep a watchful eye on what's happening in other fields outside your own. 

I typically don't advise jumping on the latest silver bullet technique that marketers keep trying to sell us. But what I do like is seeing what's effective in other areas that are perhaps a bit more advanced than our own and experimenting to see if they will work for us.

A simple example of this is the fiction writer Mark Dawson. Mark writes detective and spy fiction and sells upwards of 300,000 copies of his books every year. Pretty outstanding for a self-published author.

The reason he does so well is that he learnt how to use Facebook Advertising and spends $370 per day on ads and has built a 40,000 strong mailing list of people interested in his books.

In parallel to continuing to write, Mark also created a training course on using Facebook Advertising to sell fiction books which was hugely successful.  

It didn't contain anything earth-shattering or unique that hadn't been seen in Facebook Advertising courses in many other industries. But Mark was the first to take that knowledge, apply it to the world of fiction writing, tweak it to get it to work, and then share it with other authors. 

He got 2 or 3 steps ahead by watching what was going on in other sectors.

You can do the same too.

Learn from other fields. Crucially: test it out and tweak it to make it work in your field. Then share it.