A few weeks ago I sent out a couple of emails about a problem very many people face: overwhelm.

In fact, at some point, all of us feel overwhelmed by our business and what it seems like we've got to do to be successful.

The emails really connected, with many people writing back to me to say that's exactly how they felt and it was such a relief to hear they weren't alone.

So for the next few emails, I'm going to share some tips on steps you can take to make running your business a whole lot easier. And a whole lot more successful too, it turns out. 

The key to all of it is to keep things as simple as possible.

It's very easy to get seduced by clever new techniques and shiny objects which promise to bring you a flood of clients if you just implement a clever new funnel or a brand spanking new tool. (Personally, I am such an easy sell for clever new tools :o ).

And while some of these techniques and tools do indeed work, they only work if you've already mastered the fundamentals.

No marketing technique in the world is going to save you if you're trying to build a business around a service no one really wants for clients who just aren't that interested.

And that's often why we end up overwhelmed by our marketing. If we haven't found those ideal clients with a pressing need for our services then our marketing has to work 10x harder to bring in new business. We have to do all sorts of extras to wring out every last opportunity.

But if we've got that perfect match, our marketing doesn't have to be all that great, and everything can be so much simpler.

So how do you make sure you have a brilliant offer with hungry clients?

Honestly, there's no easy answer. It needs some hard thinking.

I've found the best approach is to follow three key steps:

1. Brainstorm options for both your “ultra valuable service” and the potential clients you can best serve.
2. Evaluate the options you come up with against three key criteria: do I have the experience and expertise to make this work? Will I find this area personally satisfying to work in? And crucially, is it economically viable?
3. Get real-world feedback from potential clients (or people who know them) on your selected option.

Step 3 is vital. I see a lot of people getting tied up in knots trying to think their way to a perfect answer. But the truth is you can never finalise it in theory – you have to test it and see what clients really value.

To help you with this process I've created a short guide adapted from the training I do for my Authority Breakthrough clients in this area.

You can download the slides here:

>>> How to find your Perfect Client-Service Match <<<

You'll see the steps outlined in more detail, along with the evaluation criteria I use and guidance on how to get useful feedback from potential clients.

Hope you find it useful,