Raintoday have just released their latest research report: How Clients Buy 2009. This really is required reading for all marketers and business developers in professional service firms. It looks at buyers' expectations and forecast spending levels, levels of switching, the top ways clients identify potential providers (and how to be effective at them) and the top methods buyers use to finally decide who to hire.
You can download a research excerpt here. If you subscribe to Raintoday's regular newsletter, you'll also see a different excerpt – this time looking at the level of influence websites play in identifying and hiring professional advisors.
In tough economic times, you really can't afford to be “shooting in the dark” – you need to know what marketing and sales approaches are going to work, and how to get the most from them. This report lays it all bare.