Control is important to business owners.

Not just being in charge of the business, the finances, the people. But also being in control in the sense of knowing that your results are predictable.

Unfortunately, that gets trickier and tricker as you try to grow a business.

To grow you usually have to do new things. And doing new things can be very exciting – but unpredictable.

Many people make the mistake of getting over-enamoured with the shiny new things they try in their business. And the whole training, coaching and advice business thrives on telling people they should be doing new things. That's how we make money.

But you should never neglect your core: the thing that's working for you right now.

So when you try new things, only try one new thing at a time. Whether that's a new source of traffic, a new lead magnet, a new email nurture sequence or whatever. Keep everything else the same.

If the new thing works better than your old way of doing things that's great, Swap it in and swap out the old method. Move on to the next thing.

But keep things in control. Don't try out 2 or 3 or 5 new things. You'll have no idea what really works and what doesn't and you'll probably mess up the performance of your core business.

Despite what the gurus might tell you, you don't need to change everything to grow fast. You just need to get one thing working better then iterate.