Something interesting happened when I first developed a training module on Facebook Advertising for Momentum Club.

This was quite a few years ago, so at the time I was pretty sceptical. Do the kind of business clients that you and I target really hang out on Facebook? And do they click on adverts?

I'd done a couple of minor experiments a little earlier. Enough to know that there was potential. But I wasn't sure.

I'd been holding back doing a full test because I wanted to create something just right for Facebook. A new lead magnet. A new opt-in page. A new follow-up sequence.

Then it dawned on me: trying to get everything perfect was stopping me doing anything.

So I quickly changed tack and created a simple newsfeed ad that fed into my existing landing page for one of my free reports.

I switched on the ads, targeting people who liked pages similar to mine and boom – the traffic started hitting my landing page. I started getting optin after optin, with the ads costing me less than a pound for each new subscriber.

That's actually cheaper than I'd managed to get to with a ton of optimisation on Google Adwords.

Within days I'd even had a few new Momentum Club subscribers already, so the ads paid for themselves.

So my experiment showed that Facebook has plenty of the sort of business clients that I (and perhaps you) target. That's pretty old news these days.

But more importantly, it showed the power of speed.

I could have spent ages trying to get a perfect ad, a perfect landing page, perfect new lead magnet and a perfect follow-up sequence. All to find out it didn't work.

Instead, I went fast with something I already had. And once I knew it worked I could start improving it.

Going fast with something less than perfect can often get you to your desired outcome much quicker than trying to get it right first time.

Are you holding back from implementing something because you want to get it perfect? Maybe you can go faster with something good, then make it perfect later once you know you're on the right track.