I sometimes despair at the outrageous claims I see others in my field making.

Like how consulting is an easy path to freedom and high income, and you don't even need any experience or qualifications.

Or that coaching is such a fast-growing business all you need are some Facebook ads, a sales webinar and a group program and you're set to make a million.

I bet you have people making outrageous claims in your sector too.

It's really frustrating when you see it and you know it's just not true. And there's a huge fear that you need to make similarly outrageous claims or no one will be interested in what you have to offer.

Don't stoop to their level.

Think about the sort of client those types of claim will attract.

Sure, even the best of us get suckered in from time to time by hopes of quick and easy success.

But most of us learn what's real and what's not after a few bad experiences.

So the vast majority of people who respond to outrageous claims are people who are brand new to the field and don't realise how unrealistic the hype is. Or they're people who are desperate and need something miraculous to pay off for them. It's their last roll of the dice. Or they're serial buyers of “stuff” and not do-ers.

These really aren't the people you want as clients.

Be confident that your ideal clients will usually see through hype. Keep your marketing honest and realistic and sensible clients who've been around the block a few times will respond well.

And those clients are way better to work with than the inexperienced and the desperate.