“If you're going to do something, you might as well do it right”.

I really like that saying and I try to apply it to everything I do. I'm rarely content with just being OK at things: I wan't to be really good or not do them at all.

By and large that philosophy has stood me in very good stead. But sometimes it can cause problems. Big ones.

If you're a bit like me, then whenever you want to do something in your business you want to do it really well.

But what if you're just starting out with something like email marketing? Or your website? Or doing sales meetings?

My preference would be to try to get the “perfect” website. To implement a really complex and high-performing email marketing funnel. To try to learn to handle every possibility in sales meetings so I get the best results possible.

It just doesn't work like that though.

You have to go through a learning curve.

Trying to implement an advanced email marketing system from scratch is like trying to learn to drive in a Formula 1 racing car. It's just far too difficult with far too much going on for a beginner.

It's the same with websites, sales meetings, doing presentations, pretty much any type of marketing.

You've got to learn the basics first and get good at them before you can progress to more advanced versions.

If you try to start at too advanced a level you'll struggle to make progress and often won't manage to get anything implemented at all.

Great though the idea is of “if you're going to do something, do it right”, don't be fooled into using it with your marketing. Start with the basics. get good results. Then work on improving.