Does your marketing make you happy?

That probably seems like a strange question.

If you're anything like me you've probably been taught that marketing (and business in general) is all about results.

You do what's the most effective. Doing things because you enjoy them is almost looked down upon as being weak somehow.

The cult of “hustle & grind” tells us we've got to work, work, work.

We're shown mottos about how entrepreneurs do the things other people aren't prepared to do so they can (eventually) live a life those other people can't. 

I used to buy into all of that. 

But then I got a bit older. I watched others work themselves into the ground. Some even losing the people they loved in the process. 

And I discovered that you don't have to do the 100% most effective thing if you don't enjoy it. Doing something that's 90% or 80% as effective but that you love doing is way better for you.

Can you do marketing that you're proud of because it genuinely helps people (like I hope my emails do)?

Can you do marketing that fulfils you because it harnesses your strengths and your interests?

Can you do marketing you enjoy because you can have a bit of fun with it?

Sure you can.

Don't buy into the “work until it hurts” myth. Do things you enjoy and good things will happen.