I took up darts at the grand old age of 52.

It's not one of those sports that requires you to be at the peak of fitness.

But it is a lot of fun.

And the funny thing was, that within a month I was a better player than anyone I knew.

Two reasons really.

One is that most people don't play darts. It's easy to be better than people who don't play :)

And of those that do play, practically no one takes it seriously and practices properly.

I did.

Now obviously my marketing tip this week isn't that you take up darts Though it is a great game :)

What struck me from learning darts is how easy it is to become pretty good at some things rather quickly. Or at least to become better than the vast majority of people who either never try it, or never try to learn it seriously.

Sometimes marketing can seem quite daunting with a ton to learn.

But don't forget that marketing is a bit like darts. Or that old joke about escaping a bear. You just have to be that bit better than your competitors and often, that's not very hard.  

Take heart!