Last Sunday I talked about earning your audience's attention by doing a research project to create valuable intellectual property they'd want to hear about.

Hard work. High ROI.

Typically it's something you invest time in creating, then it pays dividends.

Here's something that pays off as you go along: starting a regular “show”.

A show can be anything from a weekly video, to a podcast where you interview other experts in your field. Or an email newsletter. Obvs.

Basically, it's something where you show up on a regular basis and share valuable content.

The regular schedule forces you to come up with useful information for your audience on a consistent basis. Either self-generated or through interviews or research. It's a powerful discipline that makes you raise your game.

And the regular schedule means your audience gets into the rhythm of “tuning in”.

A show like this works in a similar way to a research project in that it gives you credibility and it builds relationships with your audience of potential clients. But rather than being one big hit after your research is done, this happens step by step over time.

The upside is you're building credibility and trust from day 1 when you start the show. You may not start with a big audience, but you're having impact. And that impact will grow as you show up every week.

It's a powerful and effective habit to get into.