Huge, huge thanks to everyone who took part in my survey to find out your biggest challenges and issues when it comes to regularly publishing content for marketing purposes.

Five big topics came out as major concerns:

• Being able to publish consistently and regularly
• Knowing the best topics to create content about
• Being able to create interesting and engaging content
• Being productive when creating content
• Knowing where best to publish your content

In addition to the “biggest issue” you also gave me dozens upon dozens of specific questions to look at which is going to be really helpful.

So over the next few weeks my emails will focus on the big topics and those specific questions – and hopefully they'll help you get better results from your content.

To start off I have a quick tip for you today that could help you with that biggest issue of publishing consistently and regularly. And it'll also set the context for the advice I'm about to give you in my next emails.

Because one of the biggest problems I think we all face that causes us to hesitate, procrastinate and just not get our content out anywhere near regularly enough is too much good advice.

I'm sure you've been told that when it comes to your content it needs to be hugely valuable to your audience. And engaging and interesting. And it needs to lead them step by step to being ready to buy. And you need to establish your credibility and build trust. And and and…

All of it is good advice.

But if you try to do it all for every piece of content it can be incredibly overwhelming.

And because doing things “right” feels like such hard work, you end up not publishing anything.

In an ideal world you'd have the time and bandwidth to plan all your content strategically. To create series that engage, entertain and give value, while leading potential clients through every step needed to get them ready to buy.

I do that for some of my content. But by no means all or even the majority.

With most content my goal is just to do something decent.

A little bit of value. A little bit funny. Something interesting.

As long as it's good enough that you leave with a positive impression it doesn't have to be earth-shattering. And it doesn't have to meet all or even a fraction of all those best practices.

Every now and then you'll want to take a step back and plan something more strategic that does hit more of those best practices.

But trying to do that with every piece of content will hold you back.

The impact of good content is like compound interest. A little bit every week accumulates and grows.

Every time you overthink and put off publishing because you've got something good, but not good enough is a time that someone else is squeezing in to your clients' limited share of mind.

And squeezing you out.

So with all the tips and idea I'm going to share over the next few weeks don't try to do all of them at once. And don't give up if you can't tick every best practice off with every piece of content.

Just implement what you can every week and make sure you get something decent out of the door.

Because decent content that gets published is infinitely better than world-class content that doesn't.