I've had lots of messages in the past few weeks thanking me for the recent series of emails I've written on doing 80:20 type marketing, getting your stuff out fast to get feedback, and avoiding perfectionism.

And I think there's a lesson in here on how to create marketing content your audience values, but to be able to do it relatively quickly and easily.

The thing is, I didn't write my recent emails from a position of having everything figured out.

I wrote them because they're issues I've struggled with myself and still do.

Even as I wrote Sunday's email on overcoming perfectionism I was struck by the irony that I was spending way too long on it trying to get it, well, perfect.

The good news if you're like me and have lots of “challenges” is that they make great material for marketing content.

Most people are more interested in hearing practical information on how you're overcoming the very real challenges you face than they are in hearing someone who's apparently perfect at things pontificating on how it should be done.

And no matter what it is you do or what you're an expert in, you still face challenges.

Leadership coaches aren't perfect leaders in their personal or professional life every single day. Sales experts don't land every sale. I certainly don't find it easy to create marketing content or wow potential clients all the time.

Your frustrations are often top of your mind. Your feelings about them often raw and honest. The solutions you've come up with often fresh and interesting.

Great, great material for your marketing content.

Or you could write yet another “7 ways to blah blah” blog post :)