Kathy and I have been watching a bunch of old episodes of the BBCs “Father Brown” recently.

It's the lightest of light entertainment.

Nothing deep. No great drama or particularly clever writing.

Just a fun 40 minutes solving crime in the company of a genial priest with an inquiring mind and insight into human nature.

We're quite addicted really. And I many ways it's a nice escape from the turmoil going on around the world.

It struck me today that when we're keeping in touch with clients and prospects, we can learn a trick or two from easy-going entertainment like this.

Most of us feel quite pressured to make sure that everything we send or do with our clients has to be super insightful and deep and world-changing.

And since producing that level of content is so hard, we end up not communicating at all.

That's a big mistake. Not everything we do has to offer stunning new information they've never heard before.

Sure, we need strong content. A distinctive point of view. Valuable insights.

But we don't need every single communication we send to be jam-packed with them. A bit of light entertainment is often all we need.

Something to raise a smile. Make an interesting point. It's often all that's needed to keep you top of mind.

So if you're struggling to come up with ideas for blog posts, articles or emails – maybe you're setting the bar too high. Maybe a bit of light entertainment will do the trick.